Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011. Silbermann said he personally wrote to the site's first 5,000 users offering his personal phone number and even meeting with some of its users. The most popular categories, as of March 2012, were home, arts and crafts, style/fashion, and food. The evolution of Pinterest is based on the shared interest of its users and relies on its members to produce the content. They can follow other users' boards if they have similar tastes. Pinterest allows users to save images and categorize them on different boards. The site proceeded to operate in an invitation-only open beta. Pinterest CEO Ben Silbermann summarized the company as a 'catalogue of ideas' that inspires users to 'go out and do that thing', rather than as an image-based social network.ĭevelopment of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. Pinterest has reached 250 million monthly active users as of October 2018. The site was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp. is a social media web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and, on a smaller scale, GIFs and videos. Users can also use different creative tools such as visual effects, filters, masks, stickers, and numerous tracks to make their videos more appealing and attract new followers as content creators.Pinterest, Inc. Besides this main feature, new features are added by the company to keep the application up-to-date and appealing. The application’s target audience is Generation Z and users are encouraged to create 15-second videos on the platform.

Soon after the acquisition, it merged its two social media platforms to create TikTok. The Chinese company released Douyin in 2016 and acquired Musical.ly for $1 billion in 2017. TikTok is a merged social media platform, which is owned by ByteDance.

TikTok logo consists of three-color notes and these colors are neon black, blue, and red. It mainly focuses on a young audience and is a platform, where creative challenges are encouraged and popular. TikTok is one of the fastest-growing social media platforms with more than 800 million users per month. TikTok is a social app used to create-share videos, on any topic.

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